In societies dated back in the agricultural civilization, women play little to no roles in politics, economy and any other forms of decision-making. The deterioration of the female status caused women to be subjected to menial homemaking duties and child-bearing, and they were perceived to be the weaker gender. The domination of men in the community have caused the notion that women are of less value and niche in their very own society; and women were constantly living in the shadows of the gender deemed more superior – men.
What most advertising agencies do nowadays is just intensifying and further stretching the gap between men and women. Women are still being represented by beauty (curves and make-up?), and men, luxury, wealth, and social status. We are so confined by the gender stereotypes that are highly publicized that we slowly begin to lose our sense of identity. People just grasp the widely-held concepts that represent their gender, because it is easier to conform than to explain themselves why they don't.
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