Ideologies

The ideologies for both the male and female genders dictates how each gender should act, what each gender should like, and whats in the media. For example, males are expected to be very masculine, at least what the media depicts as masculine. Men are expected to be the provider, the bread winner of the family, tough, and the protector. While women are expected to clean, cook, and watch the kids. They are expected to be live up to a certain image, such as being slim, having long hair, and wearing make up. It is because of these ideologies that marriages usually consist of the male gaining most of the income and women doing the cooking and cleaning at home. The media plays a role in this by targeting commercials or films that encourage these ideologies. We have commercials, ads, television, and films telling us what we should look like and how we should act. Commercials such as axe commercials that not only tell women they should like the women in the commercial, but also that men need to get with a lot of women. Although some expectations have been defied over the years, women now are beginning to be an equal source of income in some households, many of these ideologies are still being upheld by society.