Sunday, January 29, 2012
gender ideologies
Ideologies for both gender has come a long way and has gone through a major change since advertising, marketing and the media came into the picture. A long time ago, according to the Bible, men were supposed to work in the field and provide shelter and food for his family. On the other hand, women were supposed to give birth to children and take care of them. Ever since Eve sinned, women has gone through many sufferings and humiliation. Even today, women still suffer and are still considered a class lower than men and inferior to them. The man is the king of the house who takes charge and provides income, food, and shelter for the family. The woman is supposed to take care of the children and to look pretty and beautiful. The multimedia industry has forever changed the image of a woman. Broadcasting channel's such as MTV has downgraded the image of women. They broadcast shows where they promote men to go out and hook up with girls and get wasted. At the end, they are still considered cool because they are men and it's okay men for act that way. On the other hand, you see girls hooking up with guys on television and getting wasted and they are judged because they are women and that females should not behave in that way. The multimedia has seriously changed the perspective of gender and it will stay this way. Women will forever have to look beautiful and slim, while men can pretty much do whatever they want because they are men.
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