The ideologies of gender is what shapes the decisions, actions, and of ways of thinking of many people. From a person's personal space, to posture, tone of voice, and etc, ideologies of gender dictates this of all people of all culture. Men are expected to be the bread winner of the family, the person that makes decisions, protects women and kids, initiates in the pursuing of a partner, pay for dates, and more. While women are expected to take care of babies, gossip, be into shopping and fashion, take hours to get ready, love shoes, and more. These ideologies are reflected in everywhere. I recently was surprised and taken aback when I heard a commercial on the radio that explicitly stated out a simple beverage product is not for women. It was the Dr. Pepper 10 commercial that states that it is a man's drink. The reason why they have to market their product this was is because "diet" drinks are usually associated with women because we should be cautious about our weight. So for them to have a diet product for men, the product would have to have some calories, and also be distinctive from a woman's product. Ideologies will always be in our society, it doesn't seem like it can ever be eliminated.
http://www.youtube.com/watch?v=3iuG1OpnHP8
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