I was watching TV after discussion today and this interesting, 30-sec advertisement popped up: http://youtu.be/FSQVT3IwMas
I thought it was really interesting that Crystal Light's target to attract an audience was to make an energy drink for women...because drinking other energy drinks are seen to be tough and manly...is this to mean that women are only restricted towards drinking frilly, fruity drinks while men are only allowed to drink tough, raw, hardcore drinks?
But the most important part that was cool was that it depicted women to be tough as well. The woman, who was running, was able to catch up to the robbers, who were on motorcycles. I just thought it was interesting that Crystal Light showed women to be somewhat invincible, being up to par with men. In a way, it depicted women to be more in power, being able to scare away the robbers in the end.
However, I watched the commercial a second time and "Fictionalization. Do Not Attempt." was at the bottom of the screen. Does this mean to say that its just fantizied that women can catch up to men? In reality, are they still subordinated to men?
I just wanted to word vomit some thoughts that came to mind when I was watching this commercial. Feel free to add your thoughts :)
I thought that ad was really interesting. It looked like an appeal to women's desire for power. It's was almost as if women drink this - they can be as tough as guys. Yet, you still don't see guys wanting to drink it.
ReplyDeleteAlso, the fictional thing is funny too - because it pushes the idea that it's so obviously fake. In fact, catching up to a motorcycle is obviously fake - so it's pushing an idea that it's not possible for women to catch up to men.
I heard from a friend that Coca Cola made Coke Zero because men were less inclined to buy Diet Coke because they associated it with women and femininity. I just thought this was really interesting to contrast with the drinks marketed for women. I looked through some of the Coke Zero commercials online and couldn't find any that were catered to women. Here is the most ridiculous one I found:
ReplyDeletehttp://www.youtube.com/watch?v=S-Xv3m4I4co&feature=related
Krysti, thank you for sharing such an interesting advertisement. For the line of "fictionalization," it was so attentive for you to notice that. I understand your doubt on whether this sentence represents the subordination of women to men, but from my understanding of the plots in the clip, instead of your explanation of "women cannot catch up men" it ought to be "human cannot catch up machines" without Crystal Light's energy drink. Indeed, no matter it is man or woman, no one can run as fast as a motorcycle on the freeway! The point that I want to bring up here is that people are often very sensitive to any tiny piece of evidence that may link to gender/race/national discrimination. It is true that equality should be within every human being, but don't think too much out of the scenes when the fact is that everything is plainly an easy life.
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