Retouching for Perfection through the Computer & Body

I found this video on YouTube a while back, and was reminded of it when the Dove campaign stuff came up in class.  In this 5 minute short, a host of diethealth (a youtube channel) goes to a professional photoshop photographer. The host interviews the photoshop professional and a woman knowledgeable of eating disorders, asking them to share insight and clarify what exactly goes on with the images that are seen in magazines of all types.
I suppose it could be said that the most-pushed idea of beauty in the Digital Age is, in fact, digital itself. The young woman in the video looks healthy, happy, and pretty. The photoshopping is distorting the beauty already there. It's easy to see how women have been conditioned to see as beautiful what the media has shown them most - A perfect example of this is when the young woman, when shown what she looked like without normal under-eye lines, exclaims how pretty she looks without them.
Video: http://www.youtube.com/watch?v=YP31r70_QNM&feature=related

Another video that relates to body image is a BBC program called "Super Slim Me." A woman goes on an extreme diet to slim down enough to fit into a size zero to see what some models go through. As she states in the video, she expected to just have to deal with being hungry for two months (she cut her calorie intake down to 500 per day for the duration of the experiment). Along with hunger, her energy levels dropped, she became fatigued and weak, her social life suffered, and she was absolutely miserable by the end. She, again, was healthy and plenty attractive before the experiment - By the end, although she could fit into a model-sized dress, she was sickly and thankful that the hellish challenge was over. At one part of the program, she actually interviewed young girls who were interested in being models one day, only to find out that many of them were willing to do nearly anything to get that kind of lifestyle.
Video: http://www.youtube.com/watch?v=WIWlNBdiQcc&list=PL96E100A7C5F25AC3&index=18&feature=plpp_video

These really bring into question what exactly we're promoting by holding high these nearly-unreachable standards for 'beauty.' On one hand, photoshop is lying to young women who believe that plastic perfection is fully achievable, and on the other, those who try to achieve that perfection without digital retouching often end up punishing their bodies rather than focusing on being healthy.